Chalk Paint™ Stenciled Floor Cloth

Painted and stenciled floorcloths have a rich history - used in homes throughout England and the United States prior to the invention of linoleum, they were often made from recycled canvas ship sails. For a quick and easy alternative floor covering for a trade show, Melanie created this amazing stenciled vinyl floorcloth using Annie Sloan Chalk Paint on the BACK side of some pre-cut vinyl.

chalk paint stenciled floorcloth

You can create a similar project with either traditional floorcloth canvas, but we recommend using a better quality, thicker vinyl for usein an area with not so heavy foot traffic. 

Supplies Used:

Inexpensive sheet vinyl - thicker and harder for traffic areas
White Primer
Annie Sloan Chalk Paint in the following colors:
Short-nap 4″ roller
Annie Sloan Lacquer


Apply 2 coats of white primer to the BACK of your sheet vinyl:
vinyl floorcloth

Roll on on two coats of  Annie Sloan Graphite Chalk Paint. 

chalk paint colors for DIY floorcloth project

You can easily mix and match several stencil patterns on a large surface to create your own custom design. Choose stencil designs in a variety of scales with similar elements.  For inspiration, take a look at the stylistic variety within a typical oriental rug. 

For this project, Large Eastern Lattice Stencil is used at the centerpiece, framed with the Classical Border & Corner Stencil. The Florentine Damask Stencil creates the lacy scalloped edge and corner detail.

Next, mark off the placement of your border - calculate the space needed for the outer elements and measure in from the outside edge.

measure and mark stencil placment

For this project:

  • Measure in 14.5" from the outside edge (space for Florentine Damask "lace edge"
  • Mark with a chalk pencil; tape off outside the marks
  • Measure in an additional 4" for the border; leave 4" space between for placing the border
  • Burnish the tape to prevent paint from seeping under

Next, Roll on two coats of Annie Sloan Old White Chalk Paint with a short nap 4" roller for the border.

mark off stencil placement with tape

Measure to locate the center of the large inner rectangle

Center one repeat of your stencil design element to ensure symmetrical pattern placement at both edges

allover stenciling with a dry brush

Alternate stenciling with a brush (2" stencil brush shown here) for detail or use a roller to cover larger areas more quickly

stencil with a roller to cover larger areas

Tape the stencil securely to minimize seepage.  Chalk paint dries quickly so you can go back over to touch up details with a smaller stencil brush.

Stenciling the corner detail with a small brush

Mark off corner blocks first, and center the border pattern to be symmetrical along each edge:

Here, the petal details in Duck Egg Blue are stenciled over the white border background using a dry brush technique with a 3/4″ stencil brush.

Position the Florentine Damask Stencil edge, taping off to protect your work on the border.

position edge stencil detail

 The size of your floorcloth will determine the number and spacing of the lacy petals

tape off stencil to protect painted areas

Again, notice how she's taped off the black areas of the design while working with the Old White Chalk Paint

Melanie taped of part of the stencil design to fit a damask stencil "petal" in each corner - the perfect finishing detail!

Finally, Seal and protect your work with 2 two thin coats of Annie Sloan Lacquer, a matte, water-based finish designed to work with the Chalk Paint.

This tutorial was originally published on Melanie's blog. To see more details, and the floorcloth in her chalk paint display at the San Diego Home Show, visit her blog, Designamour!


Royal Design Studio
Royal Design Studio

January 04, 2016

Yes Nanette, you can paint and stencil over tiles, but you must first paint them with a bonding primer such as Kilz or Zinsser Bullseye. Once primed, you can paint and stencil with latex or acrylic paints. Then seal with several coats a good water-based varnish.


January 02, 2016

I was wondering if it is possible to stencil bathroom tiles, thus forming a border?? – I would love to give either a Morrocan or Italian ‘look’ to my bathroom.
Is there a particular paint one should use etc.??
Hope to hear from you soon – BEST WISHES – NANETTE ???

Drema Owens
Drema Owens

April 06, 2015

Wow! How gorgeous! Ordering a floor stencil ASAP for my soon to be painted furniture business! So excited!

Amisha from Royal Design Studio
Amisha from Royal Design Studio

March 20, 2014

Lupita, I agree that when things are made with love, they show and appeal to all!

Thank you for such a wonderful comments everyone!


March 16, 2014


Katie from Royal Design Studio
Katie from Royal Design Studio

January 10, 2014

Awesome Melinda! That’s great to hear that the chalk paint held up! Thanks for sharing!

Melinda Shrom
Melinda Shrom

January 10, 2014

Responding to Karen, I painted a large floor cloth for a tradeshow space with Royal Design stencils and Chalk Paint®, then rolled it up and left it in my garage for almost 2 years! When I unrolled it again for use in another space, it was perfect…looked like new! It just took a couple of hours to flatten out.


January 05, 2014

Beautiful job!How does the paint hold up when the cloth is rolled up for storage.I’m thinking it would be nice to change them out for different seasons.Is it pliable when the cloth is rolled up and sorry but I have one more question.Does it wear well?
Thank you for sharing your amazing work,

Suzanne @ Venetian Studios
Suzanne @ Venetian Studios

June 30, 2013

Georgous, Melanie!! Lots of inspiration to be had here :)

Melanie Royals
Melanie Royals

June 28, 2013

Generally for outdoor use on pots, chairs, etc. it is NOT recommended to topcoat Chalk Paint® because of moisture issues-but I would topcoat any floorcloth. You could simply try stenciling on a plain outdoor rug with a low pile. I guess it would depend on where you put them and how much exposure they got Tracy.

Tracy Wade
Tracy Wade

June 23, 2013

Absolutely beautiful!! I want to make these for out door rugs, how would AS paint hold up if done just like this? Thanks and just love it!


December 13, 2012

Completely beautiful! I want to do this but am really not good with exact measurements. This looks like you really need to be good with measuring. Suggestions?

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